This question originally appeared on Quora: When should A/B testing not be trusted to make decisions? Answer by Edwin Chen, Ex: math and linguistics at MIT, speech recognition at Microsoft Research, ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

You've built your website for a reason, and in most cases, that is to sell something. But how can you be sure the website you have designed is converting all those visitors into actual sales? Maybe it ...

How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

Too often they measure meaningless variants, produce inconclusive results, and nothing comes from them. Of course, some A/B tests yield real, meaningful, actionable results. Those are the ones you ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

Opinions expressed by Entrepreneur contributors are their own. Scientists would never push a drug to market without testing it to make sure it is effective; a similar principle should be applied to ...

Backlift, a Y Combinator-backed startup that bills itself as a back-end service for front-end developers, launched its first product today. Airfoil, which is obviously based on Backlift, is an A/B ...

Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze ...