In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

The following is an excerpt of a blog post reprinted with permission from AchieveIt.Last week, in the first of this two-part blog, we discussed the need for and purpose of mission statements, which ...

As we prepare to celebrate the 250th anniversary of the founding of the United States with the signing of the Declaration of Independence, let’s look ahead another quarter millennium. As we interacted ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

I am proud, and at the same time humbled, to accept the nomination of the Government of the Republic of Trinidad and Tobago as its candidate for the position of President of the seventy-eighth session ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...