Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

The mobile application industry is one of the biggest in the world; billions of apps are downloaded monthly. The competition in this sphere is truly impressive, and it’s going to become even greater, ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...

This year, Gurgaon-based tech startup Horntell’s early partners integrated their service with its Actionable Cards to run a campaign where they would send a Card that contained the details of the ...

Our smartphone apps are constantly clamoring for our attention—whether it’s a high score that needs beating or a group chat that needs responding to, there’s often a constant stream of pings and ...

Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – ...

I’m deeming this year the year of the push notification solely because of the disaster that was Hawaii’s accidental ballistic missile alert. On this week’s Why’d You Push That Button, Kaitlyn Tiffany ...