As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Non-generative AI ...

With AI helping tackle these time-consuming processes, teams can iterate on core gameplay loops more rapidly and with greater confidence.

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into ...

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be ...

Despite the overwhelming number of players who are decrying the use of GenAI in game development, one company is doubling ...

Recent surveys show a growing resistance to generative AI, but gamers will have to fight the trend with their wallets.

Sony Corp CFO Lin Tao says that the company is prepared to potentially disrupt the game development process with AI tools in ...

AI 'We’re not planning on making absolute statements in either direction,' GOG boss says about generative AI, leading supporters to make some absolute statements in one very specific direction: ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

AI agents are moving games beyond scripted characters, enabling lifelike NPCs, emergent gameplay, and faster development that ...

Take-Two CEO Strauss Zelnick has chimed in on AI use across the company, claiming it has “energized” those across their ...

Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...