To be successful, email designs must constantly evolve to meet the shifting needs and behaviors of consumers and adjust to email platform changes. Best practices are always changing, so Responsys has ...

A scroll will be stopped by a powerful image. A picture on its alone won't create a reader book. A reader of a travel email needs to be moved from interest to action. That requires a swift load time, ...

In the mid-'90s, email experts strongly urged, for varied reasons, against using HTML formatting in email marketing messages. But those reasons have largely been made anachronistic by today's ...