Usage Intelligence: The Next Frontier Of Consumer Understanding

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

AI startup raises $100 million for a model to predict human behaviour, from consumer choices to earnings call questions

Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and ...
Scientific Research Publishing

An Empirical Study Based on Big Data Analysis to Analyze Social Media Group Sentiment and Its Impact on Consumer Psychology ()

As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...
Nature

Consumer behaviour

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Consumer decision-making shifting with AI, challenging old research models

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys become less linear and increasingly shaped by artificial intelligence and ...
Forbes

How Companies Can Interpret Consumer Behavior In The Aftermath Of A Crisis

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...
Fashion Times on MSN

Inside fashion pricing psychology: How brands influence consumer behavior

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...