Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

Claude Code integrates with GitHub and can pull Analytics and Search Console data, giving teams clear fixes and faster output ...

Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company” ) a global leader in creator-powered commerce, today announced the launch of a proprietary demand-side platform (“DSP”) fully ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers who are looking to expand their reach better ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...