Bank of America is replacing its Preferred Rewards program with a new, expanded program called BofA Rewards. The new program ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the ...

“We’re redefining the industry with customer-focused benefits that set a new standard and ignite fandom." ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...