When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of Google Ads standard text ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 3 hours 28 min ago By Larry P. Vellequette - 1 day 5 hours ago 1 day 19 hours ago By Laura Mitchell - 2 days ago By Ad Age and ...

PACT is an advertising-industry term that stands for "positioning advertising copy testing." PACT is a list of nine principles for testing the effectiveness of ads. Twenty-one of the nation's biggest ...

Copy testing, otherwise known as pre-testing, is intended to improve advertising performance by providing diagnostic information for the agency to improve the ad, and information for the client to ...

If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...