Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna, and ...

Acquisition Extends ExactTarget’s Strength in Cross-Channel Marketing with Advanced Website Solutions, Predictive Analytics to Transform Data Into Personalized Marketing INDIANAPOLIS--(BUSINESS WIRE)- ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

Most managers from other business functions would say "absolutely!" That's because advanced and predictive analytics systems have been delivering huge returns on investment (ROI) in fields like ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Data mining stalwarts SPSS Inc. and SAS Institute Inc. are ...

In February 2024, Mount Sinai's dedicated team of researchers were granted $4.1 million by the National Heart, Lung, and ...