IEEE

Customer Segmentation Using RFM Analysis and Unsupervised Machine Learning: A Data-Driven Framework for Strategic Marketing

Abstract: In the highly competitive e-commerce landscape, personalized marketing strategies have become vital for customer retention and profitability. This study presents a comprehensive, data-driven ...
Medical Xpress

Machine learning can predict patients' responses to antidepressants—while disentangling drug and placebo effects

Depression is one of the most widespread mental health disorders worldwide, affecting approximately 4% of the global population. It is characterized by a persistent low mood, disruptions in typical ...
IEEE

Customer Segmentation Using Machine Learning

Abstract: Customer segmentation is a method that uses un- supervised machine learning to segment customers by common characteristics, behaviors, and wants. This technique enables companies to market ...